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Art
ART AW’15 COLLECTION:
29/12/2015
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If you had the opportunity to fulfill a dream, which would it be? Imagine a day full of micro-experiences, in which you could choose how to be on every moment, rebel, romantic, athletic, natural…
A day in which you could feel the energy of a fresh and athletic spirit due to the Art Sporty models with colour contrasts and glossy-matte overlays made over anatomical shapes or over hiking boots.
Being able to see your most rebel and funny side surrounded by Fantasy leathers and colour that make you tremble, and suddenly, a nostalgic feeling that comes over you being surrounding by a Pop style, a smart style, without losing the Art essence, looks for daring combinations with a retro point.
All of a sudden, you move in search of glamour and distinction, and you find a Formal style, with smart models and stylised heels. Although, if you want to feel free around town,  the Urban style, with functional models and comfortable lasts.
Move yourself around handcrafted lines, handmade sewing and natural material such as wood, with the Natural style models. If you want to enjoy the cold weather, protect your feet with warm materials like wool, natural lamb lining or the Ontex membrane.
Superplural, the new Art collection for the winter 15 season, designed to enjoy to the utmost and not miss any experience.

COMPANY PROFILE:
THE ART COMPAY was born in 1995, but our experience in footwear manufacturing goes back more than 30 years.
Today, we have three manufacturing units and more than 600 employees.
The ART® brand was created with the company in 1995 to be deliberately young, happy and casual.

PRODUCT
In ART’s twenty-year lifetime, we’ve gone through several stages, all brimming with lessons. Practically since the start, ART® boots were a boom among young, nonconformist consumers in France, Germany, Holland, England, Italy and Spain.
Exporting has taught us a lot about fundamental aspects of our industry: fit, comfort, design. It has also taught us to listen to European consumers, to watch them and try to offer products based on their tastes and preferences, discovering that they appreciate being surprised: innovation is the cornerstone of our growth.

DISTRIBUTION
From the commercial point of view, we sell to more than 1,500 clients and we are present in more than 40 countries. All this is possible through our network of agents and distributors, being our main markets Germany, France and Spain.

MARKETING
Our presence at the sector’s main trade shows has been a very good springboard for brand awareness. Today we’re concentrated on excellent visual presence in the shop windows of our clients, and in public relations, with special attention to the press.
Naturally, we do think that communication is an integral part of our business project and therefore we dedicate the necessary care and effort to it.

VALUES
It’s the fashion today to speak of company values, and we think that’s great.
At THE ART COMPANY, our values are Effort, Quality, Innovation and Humour.
In our community, we believe that Effort is the basis of human activity and in Quality as a global umbrella.
We have mentioned Innovation as company’s cornerstone.
And finally, Humour. We think it opens doors, smoothes situations, relaxes tension, and makes life easier.